Privacy Policy

Adatek Agency ("we," "us," or "our") is an AI-powered local marketing agency headquartered in Hackensack, NJ 07601. We provide Google Business Profile management, Local SEO, and Generative Engine Optimization (GEO/AEO) services to small and medium-sized businesses across New Jersey and the United States. Our primary contact email is hello@adatekagency.com.

This Privacy Policy applies to information collected through our website adatekagency.com, our client onboarding processes, and any communications with our team.

Contact and Inquiry Data: When you request a free audit, fill out a contact form, or send us an email, we collect your name, business name, email address, phone number, and any details you voluntarily provide about your business.

Analytics Data: We use Google Analytics 4 (GA4) to collect anonymized data about how visitors interact with this website, including pages visited, session duration, referral sources, and geographic region. This data is aggregated and does not identify individual users by default.

Client Business Data: For active clients, we may access and process data related to your Google Business Profile, website analytics, citation listings, and local search performance as necessary to deliver our services.

Technical Data: Like most websites, we automatically collect IP addresses, browser type, device type, and cookies (see our Cookie Policy for details).

We have implemented Google Consent Mode v2 on this website. This framework allows us to respect your cookie and data collection preferences before activating any Google measurement tags, including Google Analytics 4 and Google Ads conversion tracking.

How Consent Mode v2 works on this site:

• When you first visit this site, analytics and advertising tags are not activated until you indicate your preference.
• If you consent to analytics cookies, GA4 and related Google tags collect full session data.
• If you decline or do not engage with the consent prompt, Google's tags operate in "cookieless" mode — collecting only aggregated, modeled conversion data without individual tracking.
• Your consent preference is stored locally and respected on return visits for up to 180 days.
• You can update your preferences at any time by clearing your cookies or clicking the 'Cookie Settings' link in our footer.

This implementation complies with Google's requirements for EU consent (GDPR) and reflects best practices for data transparency globally, including for our NJ-based clients and visitors.

New Jersey has enacted the New Jersey Data Privacy Rights Act (NJ DPRA), which provides certain rights to NJ residents regarding their personal data. As a business that primarily serves NJ clients and receives inquiries from NJ residents, we apply the following practices:

• We do not sell personal information to third parties.
• We do not use personal contact information for any purpose other than responding to your inquiry and delivering contracted services.
• NJ residents may request a copy of the personal data we hold about them by emailing hello@adatekagency.com.
• NJ residents may request deletion of their data at any time. We will process deletion requests within 30 days, subject to any legal retention requirements.
• We do not engage in automated decision-making that produces legal or similarly significant effects.

Our client data practices: Client business information (GBP access, analytics dashboards, citation data) is used exclusively for service delivery. We do not share, sell, or aggregate client business data with any third party except as required to provide contracted services (e.g., Google Analytics, GBP API).

• To respond to audit requests, inquiries, and consultation bookings.
• To deliver and improve our local SEO, GBP management, and GEO/AEO services.
• To send service updates, performance reports, and relevant educational content (clients only; you may opt out at any time).
• To analyze website traffic and improve the user experience of adatekagency.com.
• To comply with legal obligations.

Contact and inquiry data is retained for 24 months unless you request earlier deletion. Active client data is retained for the duration of the service engagement plus 12 months. Analytics data is retained in accordance with GA4's default retention settings (14 months). Billing records are retained for 7 years as required by US tax law.

We use the following third-party services that may process data on our behalf:

• Google Analytics 4 — website analytics (subject to Google's Privacy Policy)
• Google Workspace — business email and document storage
• Google Business Profile API — client GBP management
• Stripe — payment processing (we do not store credit card data)

Depending on your location, you may have the right to: access, correct, or delete your personal data; object to or restrict certain processing; withdraw consent; and lodge a complaint with a supervisory authority. To exercise any of these rights, email us at hello@adatekagency.com. We will respond within 30 days.

Questions about this Privacy Policy? Contact us at: hello@adatekagency.com | Adatek Agency, Hackensack, NJ 07601.